Ep. 017 | Bringing Heritage to Market for Those Who’ve Been Made to Feel Anything Less than Beautiful with Lulu Cordero
Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believes that curls should be celebrated!
Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believes that curls should be celebrated!
Curate Conversations | Episode 017
Bringing Heritage to Market for Those Who’ve Been Made to Feel Anything Less than Beautiful with Lulu Cordero Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believes that curls should be celebrated!
Bomba products are 100% nontoxic, biodegradable, sustainable and certified cruelty free — and, they use beauty secrets and techniques that are unique to the Dominican Republic to support curly hair.
Born out of her own health concern, Lulu created bomba curls as a love letter to women and girls everywhere who have ever been made to feel that their natural coils and kinks are somehow anything less than beautiful.
In this episode, Pia talks with Lulu about how customers connect with authenticity, what it means to be audacious enough to show up as exactly who we are, for the benefit of a community that’s been underserved, and bringing a radical idea to market without funding.
Links mentioned in this episode:
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Special thanks to our sponsors, Parker Clay (code CURATE15), SeaVees (code CURATE20), and The Artists' Lawyer (code CURATE). Music created by Queentide.
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